Design your revenue system with AI. Generate the playbook a $200K engagement would deliver. Then run on it: your pipeline scored against your own playbook, alerts when deals go sideways, answers wherever your team works. In week one, not week seven.
Grounded in 25+ revenue methodologies. Calibrated to your stage, seed through enterprise.
NRR
108%
110% target
Pipeline coverage
2.6x
3.0x target
Win rate
26%
25% target
CAC payback
14 mo
18 mo target
Every new revenue leader faces the same impossible choice.
$200K and 3 months for a strategy deck. Generic frameworks. Half the recommendations don't fit your stage.
Read Roberge, Ross, Dunford, Watkins. Spend months stitching fragments into a system. No two books agree on what to do first.
Copy what worked at your last company. Hope it fits. Tribal knowledge instead of an operating plan. Board loses confidence by month 3.
There's a better way.
Not ready yet? Start with the free guide: What to Build in Your First 90 Days as CRO
Not a template. Not a wiki. A revenue system that starts as a design, becomes a playbook, and runs against your live pipeline.
A 5-minute intake, then AI recommendations for all 17 components: ICP, sales motion, pricing, forecasting, comp, operating rhythm. You decide, it cascades.
29 sections generated from your designs, grounded in 25+ revenue methodologies and calibrated to your stage. Version history, quality audits, exports.
Connect HubSpot or Salesforce. Every deal scored against your own qualification model and stage gates. Watchers alert your team when something changes.
MEDDPICC 6.2/10 · no economic buyer
Watchers diff every CRM sync against your playbook's own rules: deal aging limits, stakeholder requirements, coverage targets, close-date discipline. Alerts fire on changes, not states. A stuck deal alerts once, not every morning.
Delivered in-app, by email, and in Slack.
Deal newly stuck: Meridian Systems
$140,000 in Proposal. No activity in 21 days, no economic buyer engaged.
Pipeline coverage below target
2.1x quarterly quota vs your 3.0x target. Gap is concentrated in mid-market.
Close date slipped 34 days: Northwind renewal
$96,000 moved from Sep 12 to Oct 16. Second slip this quarter.
Your revenue system is an MCP server. Connect Claude, Claude Code, or Cursor with a personal API key and every answer comes from your own playbook, designs, and pipeline data. Read-only, role-aware, revocable per key.
Teams
One workspace, one source of truth. Invite your team by email. Everyone works from the same playbook and the same pipeline intelligence.
jordan@acme.com
alex@acme.com
Connected HubSpot
priya@acme.com
dana@acme.com
rob@acme.com
Every part of your revenue engine, designed as one interconnected system. Change your ICP and see it cascade through pipeline targets, territories, and comp.
Real excerpts. Specific, stage-calibrated, ready to run.
Operating Rhythm: Weekly Cadence
Calibrated for Startup ($1M–$10M ARR)One 60-minute meeting replaces five ad-hoc syncs. The CEO gets signal, not noise. Every metric has an owner, a threshold, and an escalation path.
Agenda structure:
| Time | Block | Owner |
|---|---|---|
| 0-5 min | CEO highlights three priority numbers | CEO |
| 5-25 min | Funnel metrics: Marketing, Sales, CS | CRO |
| 25-40 min | Product/Engineering velocity, quality | CTO |
| 40-50 min | Finance KPIs, cash, burn multiple | CFO |
| 50-60 min | Decisions, owners, due dates logged live | All |
Two consecutive weeks at alert level on any metric triggers an automatic recovery plan due Friday. No exceptions.
MEDDPICC scoring from your own qualification model, stuck signals from your own aging rules. HubSpot and Salesforce.
No economic buyer engaged · Champion unconfirmed · from your own scoring rubric
Grounded in 25+ revenue methodologies and your own data. It cites its sources instead of inventing benchmarks.
Advice for a $2M seed startup is wrong for a $50M scaleup. Every recommendation is calibrated to your ARR and stage.
Current state vs target design across 26 metrics, prioritized into a P0/P1/P2 roadmap with timelines.
Founding cohort
Cursus is in beta with CROs and RevOps leaders at B2B SaaS companies. Named results will be published here as the cohort ships. Until then, judge the output above yourself.
Beta feedback goes straight to the person building the product. Feature requests from the founding cohort shape the roadmap.
Founding cohort members keep beta-level pricing when we launch. Announced at least 30 days ahead, no surprises.
Early members get hands-on help standing up their system: intake review, design walkthrough, and CRM connection.
Want in? Join the founding cohort
Built on frameworks from
The Sales Acceleration Formula · Predictable Revenue · Obviously Awesome · The First 90 Days · MEDDICC · Revenue Architecture · Customer Success · The Effortless Experience · Topgrading · Cracking the Sales Management Code