How it works

From blank page to a living revenue system

Three steps. 5-minute intake, AI-generated playbook, then run it against your live CRM. Grounded in 25+ revenue methodologies and calibrated to your growth stage.

1

Design your revenue system

Start with a 5-minute intake: ARR, team size, growth stage, sales motions, current metrics. Everything that follows is calibrated to what you tell us here.

  • Answer intake questions about your company
  • AI recommends configurations for your stage
  • Design across 17 interconnected components
  • Compare current state vs target design
  • Every decision cascades downstream automatically

The 17 components cover your entire revenue system: strategy, ICP, positioning, sales motion, pipeline, pricing, forecasting, territory, onboarding, CS, org design, comp, tech stack, enablement, operating rhythm, and board reporting. Each one is an interactive design tool, not a text field. AI recommends. You decide.

2

Generate your playbook

Your design decisions become a company-specific playbook. An AI research agent pulls from 25+ revenue methodologies, your design decisions, and your company profile, then writes each section.

  • 29 sections covering the full revenue system
  • Grounded in 25+ revenue methodologies
  • Calibrated to your ARR, team size, and growth phase
  • Interactive Q&A before each section for precision
  • Subsection-level regeneration and version history

The generation pipeline runs a research phase first (up to 12 turns of searching the knowledge base, reading your intake, checking completed sections), then a writing phase that streams the output. A $5M ARR company gets fundamentally different advice than a $50M company.

3

Operate and evolve

Connect HubSpot or Salesforce and run the system against your live pipeline. Every deal is scored against your own playbook, and watchers alert your team when something changes.

  • Deals scored against your own qualification model and stage gates
  • Stuck signals from your own deal aging rules, coverage vs your own targets
  • Watcher alerts on changes: in-app, email, and Slack
  • Ask it anything from Claude, Claude Code, or Cursor via MCP
  • Revenue dashboard with bowtie funnel metrics
  • Gap analysis, 90-day health checks, and cross-section consistency checks

The operating layer is what turns a playbook into a system. Once your CRM is connected, every open deal gets a MEDDPICC score from your own qualification model, stuck signals from your own aging rules, and per-deal coaching. Watchers diff every sync and fire on changes, not states: a deal newly stuck, coverage dropping below target, a close date slipping. The gap analysis prioritizes current-vs-target differences into a P0/P1/P2 roadmap, and health checks track your 90-day milestones.

MCP + API

Then it answers, wherever your team asks

Your revenue system is an MCP server. Every answer comes from your own playbook, designs, and live pipeline data, not from generic training data. Two minutes to connect:

  1. 1Create an API key in Settings. Shown once, revocable any time.
  2. 2Add it to Claude, Claude Code, or Cursor with one command.
  3. 3Ask. Ten read-only tools cover the playbook, designs, dashboards, gap analysis, and deal intelligence.

Read-only. Role-aware: a viewer's key reads, it never edits. Every member gets their own key.

Claude, connected to your revenue system
What does our playbook say about discount approvals above 15%?
Your pricing and packaging section requires deal desk review for discounts above 15%: written justification, not just approval, and multi-year commitment is the only discount trigger above 20%. Current exception: competitive displacement deals get a pre-approved package.
Are any open deals violating that?
One: Coastal Analytics ($88K) has an 18% discount with no deal desk record in HubSpot.

See it in action

A walkthrough of the full Cursus experience.

Product tour coming soon

In the meantime, try it yourself , it's free.

Who it's for

Whether you just got hired, inherited a broken stack, or are wearing the CRO hat while running the company.

New CRO / VP Sales

Your 90-day clock started. Get your revenue system in week one, not week seven. Stage-calibrated, methodology-grounded, and specific to your company. Invite your team so everyone runs the same plan.

RevOps Leader

Stop rebuilding the CRM from scratch every time a new revenue leader arrives. Cursus designs the full stack: pipeline, forecasting, territory, comp, tech stack, operating rhythm. Then you operate it against the CRM: deals scored against the playbook, alerts when the pipeline drifts.

Founder doing revenue

Wearing the CRO hat while running the company. Cursus gives you enterprise-grade revenue architecture without the consulting bill or the 3-month timeline.

Everything in the platform

Design, generate, analyze, export. Here is what is in the box.

Design System

  • 17 interconnected revenue components
  • AI-powered recommendations for each component
  • Current state vs target state comparison
  • Pre-fill from intake metrics

Playbook

  • 29 sections + 6 role-specific 90-day plans
  • Dependency-aware generation order
  • Subsection regeneration
  • Version history with diff viewer

Analysis

  • Gap analysis with P0/P1/P2 prioritization
  • Revenue architecture diagnostic
  • Cross-check for section contradictions
  • Quality audit with one-click fixes

Labs

  • Comp Lab: OTE modeling, payout curves, scenarios
  • Capacity Lab: headcount planning, quota cascade
  • CI Research: competitor analysis with web research

Operations

  • CRM deal intelligence for HubSpot and Salesforce
  • Watcher alerts on pipeline changes (in-app, email, Slack)
  • Revenue dashboard with bowtie funnel
  • Unit economics strip (NRR, CAC, LTV:CAC)
  • GTM maturity audit (40 questions, 8 pillars)
  • 90-day health checks against milestones

Team & Access

  • One workspace, one shared data pool
  • Roles: Owner, Admin, Editor, Viewer
  • Invite teammates by email
  • Personal API keys, revocable per key
  • Slack bot for team Q&A against your playbook

Export & Integrate

  • PDF, Word, Markdown export
  • PowerPoint export with your own template
  • Google Docs, Slides, and Sheets
  • Notion and Confluence integration
  • MCP server for Claude, Claude Code, and Cursor
  • Project plan export (Jira, Linear, Asana)

Ready to design your revenue system?

Join the founding cohort. Free during beta. No credit card required.