From blank page to living revenue system

Three steps. 5-minute intake, AI-generated playbook, ongoing diagnostics. Grounded in 25+ revenue methodologies and calibrated to your growth stage.

1

Design your revenue system

Start with a 5-minute intake: ARR, team size, growth stage, sales motions, current metrics. Everything that follows is calibrated to what you tell us here.

  • Answer intake questions about your company
  • AI recommends configurations for your stage
  • Design across 17 interconnected components
  • Compare current state vs target design
  • Every decision cascades downstream automatically

The 17 components cover your entire revenue system: strategy, ICP, positioning, sales motion, pipeline, pricing, forecasting, territory, onboarding, CS, org design, comp, tech stack, enablement, operating rhythm, and board reporting. Each one is an interactive design tool, not a text field. AI recommends. You decide.

2

Generate your playbook

Your design decisions become a company-specific playbook. An AI research agent pulls from 25+ revenue methodologies, your design decisions, and your company profile, then writes each section.

  • 29 sections covering the full revenue system
  • Grounded in 25+ revenue methodologies
  • Calibrated to your ARR, team size, and growth phase
  • Interactive Q&A before each section for precision
  • Subsection-level regeneration and version history

The generation pipeline runs a research phase first (up to 12 turns of searching the knowledge base, reading your intake, checking completed sections), then a writing phase that streams the output. A $5M ARR company gets fundamentally different advice than a $50M company.

3

Operate and evolve

Your playbook isn't a static document. Run diagnostics to find gaps, track progress against 90-day milestones, and cross-check sections for consistency as your company evolves.

  • Revenue dashboard with bowtie funnel metrics
  • Gap analysis comparing current vs target state
  • 90-day health checks against revenue plan milestones
  • Cross-check sections for contradictions
  • Revenue architecture diagnostic

The operating layer is what turns a playbook into a system. The gap analysis computes differences between your current state and target design, then prioritizes them into a P0/P1/P2 roadmap. Health checks parse your revenue operating plan milestones and track progress. The diagnostic analyzes bowtie metric coverage across all sections.

See it in action

A walkthrough of the full Cursus experience.

Product tour coming soon

In the meantime, try it yourself , it's free.

Who it's for

Whether you just got hired, inherited a broken stack, or are wearing the CRO hat while running the company.

New CRO / VP Sales

Day 1. Board wants a plan. Cursus gives you a complete revenue operating plan in days, not months. Stage-calibrated, methodology-grounded, and specific to your company.

Build your 90-day plan

RevOps Leader

Responsible for the operating system but inheriting chaos. Cursus designs the full stack: pipeline, forecasting, territory, comp, tech stack, operating rhythm.

Design your revenue system

Founder doing revenue

Wearing the CRO hat while running the company. Cursus gives you enterprise-grade revenue architecture without the consulting bill or the 3-month timeline.

Get started for free

Everything in the platform

Design, generate, analyze, export. Here is what is in the box.

Design System

  • 17 interconnected revenue components
  • AI-powered recommendations for each component
  • Current state vs target state comparison
  • Pre-fill from intake metrics

Playbook

  • 29 sections + 6 role-specific 90-day plans
  • Dependency-aware generation order
  • Subsection regeneration
  • Version history with diff viewer

Analysis

  • Gap analysis with P0/P1/P2 prioritization
  • Revenue architecture diagnostic
  • Cross-check for section contradictions
  • Quality audit with one-click fixes

Labs

  • Comp Lab: OTE modeling, payout curves, scenarios
  • Capacity Lab: headcount planning, quota cascade
  • CI Research: competitor analysis with web research

Operations

  • Revenue dashboard with bowtie funnel
  • Unit economics strip (NRR, CAC, LTV:CAC)
  • GTM maturity audit (40 questions, 8 pillars)
  • 90-day health checks against milestones

Export & Integrate

  • PDF, Word, Markdown export
  • Notion and Confluence integration
  • Slack bot for Q&A against your playbook
  • Project plan export (Jira, Linear, Asana)

Ready to design your revenue system?

Join the founding cohort. Free during beta. No credit card required.