Features

Design it, document it, then operate it

Most tools stop at a document. Cursus designs your revenue architecture, writes the playbook, and runs it against your live pipeline. Here is everything it does.

Design

A 17-component revenue system

Not a blank document. Seventeen interactive design tools cover your entire revenue architecture. AI recommends starting values calibrated to your stage; you decide; every decision cascades downstream.

  • Each component is a structured builder, not a text box
  • AI recommendations grounded in your intake and upstream designs
  • Document current state and target design side by side
  • Change your ICP and pipeline targets, territory, and comp update with it

The 17 components:

1. Revenue Strategy2. ICP & Segmentation3. Positioning & Messaging4. Sales Motion5. Pipeline Generation6. Channel & Partner7. Pricing & Packaging8. Forecasting9. Territory & Coverage10. Customer Onboarding11. Customer Success12. Org Design13. Compensation14. Tech Stack15. Enablement16. Operating Rhythm17. Board Reporting

Document

A 29-section company-specific playbook

Your design decisions become a written operating plan. A research agent pulls from 25+ revenue methodologies, your designs, and your company profile, then writes each section in your context.

  • 23 standard sections plus 6 role-specific 90-day plans (CRO, AE, SDR, CSM, RevOps, SE)
  • Grounded in a knowledge base of 10,000+ chunks; it cites sources instead of inventing benchmarks
  • Stage-calibrated: seed-stage advice differs fundamentally from Series C
  • Dependency-aware generation, subsection regeneration, and full version history
  • Cross-check flags contradictions between sections before your board does

Operate

Deal intelligence against your live CRM

Connect HubSpot or Salesforce and Cursus scores every open deal against the playbook you designed, not a generic rubric. The process you documented becomes the process your pipeline is measured on.

  • MEDDPICC (or SPICED / BANT) scoring from your own qualification model
  • Stuck signals from your own deal-aging rules; coverage against your own targets
  • ICP fit scoring, per-deal risk and health scores, and inspection prompts by forecast category
  • Stage-gate and governance checks that flag deals breaking your own rules
  • Watchers monitor every sync and alert on drift (stuck deals, coverage drops, close-date slips) in-app, by email, and in Slack

Diagnose

Audits, gap analysis, and competitive research

Know where you stand before you build, and keep the plan honest as you execute.

  • GTM Maturity Audit: 8 pillars, 40 rubric-scored questions, tracked over time
  • Website Audit grounded in Gartner's B2B buying-jobs framework
  • Gap analysis scores current state against target across 26 metrics into a P0/P1/P2 roadmap
  • CI Research Lab discovers competitors, builds dossiers, and generates per-competitor battle cards
  • 90-day health checks hold the plan accountable to milestones

Model

Compensation and capacity labs

Interactive modeling for the two numbers that make or break a plan: what you pay and how many you hire.

  • Comp Lab: OTE modeling, accelerator tiers, payout curves, and scenario comparison
  • Capacity Lab: top-down quota cascade, ramp modeling, attrition, and pipeline waterfall
  • Both feed back into the playbook so comp and headcount stay consistent with the rest of the system

Collaborate

Team workspaces with roles

One person designs the system; the whole revenue team runs on it. Cursus is a shared workspace, not a single-player document.

  • Invite teammates by email as owner, admin, editor, or viewer
  • One shared data pool; an admin's CRM connection serves the whole team
  • Personal, revocable API keys per member
  • A Slack bot answers team questions against your playbook

Connect

MCP server and API

Your revenue system is queryable wherever your team already works. Every answer comes from your own playbook, designs, and live pipeline, not generic training data.

  • Connect Claude, Claude Code, or Cursor in about two minutes
  • Ten read-only tools cover the playbook, designs, dashboards, gap analysis, and deal intelligence
  • Role-aware and read-only: a viewer's key reads, it never edits
  • Ask the playbook a question and cross-reference it against live CRM data in one conversation

Export

Export and integrate anywhere

The playbook is not trapped in the app. Take it to the tools your team and board already use.

  • PDF, Word, PowerPoint (with your own branded template), and Markdown
  • Direct export to Notion, Confluence, and Google Docs, Slides, and Sheets
  • Board decks and persona-specific sales decks in MBB-style structure
  • Implementation and project plans to Jira, Linear, Asana, and CSV

Frequently asked questions

What do I actually get?

A complete revenue operating system: a 17-component design of your revenue architecture, a 29-section written playbook specific to your company, and an operating layer that scores your live pipeline against it. Not a template and not a static deck, a system you keep running.

Which CRMs do you support?

HubSpot and Salesforce, with read-side parity across both. Cursus connects, then scores every open deal against your own qualification model and aging rules, and watchers alert your team when the pipeline drifts.

How does the AI avoid making things up?

Every recommendation is grounded in a RAG knowledge base of 10,000+ chunks from 25+ revenue books and frameworks, combined with your company context. When it cites a benchmark it comes from the reference material, and low-confidence answers are held back rather than fabricated.

Is the advice calibrated to my stage?

Yes. Cursus classifies your company into one of five stages (seed through enterprise) from ARR and funding, and every recommendation, benchmark, and playbook section is calibrated to it. A $2M seed startup gets fundamentally different advice than a $50M scaleup.

Can I query it from Claude or Cursor?

Yes. Cursus runs an MCP server. Create a personal access key, add it to Claude, Claude Code, or Cursor in about two minutes, and ask questions answered from your own playbook and live pipeline. It is read-only and role-aware.

Can my whole team use it?

Yes. Invite teammates by email and assign viewer, editor, or admin roles. Everyone works from one shared workspace, and a single admin's CRM connection serves the whole team.

How long until I get value?

The intake takes about five minutes, and you can generate your first playbook sections the same day. The full system comes together in days, not the months a consulting engagement takes.

What can I export to?

PDF, Word, PowerPoint with your own template, and Markdown, plus direct export to Notion, Confluence, and Google Docs, Slides, and Sheets. Implementation plans export to Jira, Linear, Asana, and CSV.

Is my data secure, and do you train on it?

Your data is stored in a SOC 2 compliant database with row-level security, and we never use it to train AI models. See the Security and Privacy pages for details.

More on pricing over on the pricing page, and how it all fits together on how it works.

Build your revenue system

Free during beta. The five-minute intake is the demo.